The firm and its environment
1) Careers (professions)
2) Field (area) 6) Lay off (dismiss)
3) Variety (range) 7) Employment agency (job centre)
4) Aptitude (capability) 8) Unemployed (jobless people); Shortage (lack of)
5) Specialize (train) 9) Fired.
WTO: World Trade Organization.
SADC: Southern African Development.
COMESA: Common Market for Eastern and Southern.
Marketing and sales
Definitions
A name a company gives to its product: brand
A product that is not branded is: generic
How much people recognized a brand: brand recognition or brand awareness
The idea people have about a brand is: brand image
A reduction in price is: price cut
A good period for sellers, when prices are rising quickly: price boom
b) Global brands: Some companies offer exactly the same products all over the world – IBM; Coca-cola; Microsoft; Nescafé; Sony.
Reading passage
False
True
True
False
True
True
Use of English
1. Whatever the price, I am determined to buy a new car.
2. Wherever the factory is, you must take the visitors round.
3. Whenever they send invoices, they always make mistakes.
4. Whoever phones, tell them I’m on business trip.
1. We penetrated the American market some years ago.
2. When his father retired, he was heading the company
3. I have waited for him since 8:00
1. The boss told his secretary not to use his computer when he is away.
2. The marketing Manager said: “I just returned from a visit in the USA”
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