Anglais

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ANGLAIS

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Recommendations: Write your answers in full. Don’t write, for example, 1=a; 2=d or 1=T; 2=F nor 1=was; 2=aren’t. These are not clear.

I- The firm and its environment

A- Replace the underlined words in the sentences below by words from the list. Rewrite the exercise entirely

Shortage; careers; employment agency; aptitude; lay off; unemployed people; fired; field; specialize; variety.

Business professions……………. offer opportunities in the areas of management, marketing, accounting and data processing

The area……………. of marketing offers different types of jobs

There is a wide range…………… of careers in the business world

Because the young accountant had a special capability…………… for mathematics, he was very successful

A person may train……………. In different types of management

Some companies are becoming less competitive and dismiss………….. part of their staff

He often goes to the nearest job center…………….. to apply for a job

Although there are a lot of jobless people……………… there is also a lack of…………… skilled workers

I know a man who was so inefficient that he was…………

B- Write the following in full

WTO; SADC; COMESA

II- Marketing and sales

Complete the definitions below with suitable words (6marks)

A name a company gives to its product: ……………………

A product that is not branded is: …………………..…

How much people recognize a brand: ……………………….

The idea people have about a brand is: …………………………

A reduction in price is: …………………………………..

A good period for sellers, when prices are rising quickly: ………………………….

What are global brands? Name 5 (five) of them (5marks)

III- Reading passage (6marks)

Read the passage carefully then answer the questions

The Japan’s Society’s crash course how to bridge to chasm between Japanese and American managers forces participants to examine their own cultural assumptions, as well as to learn about the other side. Behavior which Americans consider trustworthy is often precisely that which Japanese associate with shifty characters-and vice versa.

To Americans, people who pause before replying to a question are probably dissembling. They are expecting a trustworthy person to respond directly. The Japanese distrust such fluency. They are comfortable with periods of silence. Americans find silence awkward and like to plug any conversational gaps.

The cherished American characteristics of frankness and openness are also misunderstood. The Japanese think it is sensible, as well as polite, for a person to be discreet until he is sure that a business acquaintance will keep sensitive information confidential. An American who boasts “I’m my own man” can expect to find his Japanese hosts anxiously counting the chopsticks after a business lunch. As the Japanese see it, individualists are anti-social. Team-players are sound.

Decide whether these statements are true (T) or False (F)

American managers learn about the cultural assumptions of the Japanese

In the eyes of Americans people who hesitate have something ti hide

The Japanese are impressed by careful replies

Periods of silence bother the Japanese

Americans are embarrassed by conversations that stop

The Japanese are in favor of working in teams

IV- Use of English

Transform “no matter” structure to “ever” structure as in the example (4 marks )

It doesn’t matter where he works, he always makes good impression.

Wherever he works, he always makes good impression

The price doesn’t matter, I am determined to buy a new car

It doesn’t matter where the factory is, you must take the visitors round

It doesn’t matter when they send invoices, they always make mistakes

It doesn’t matter who phones, tell them I’m on business trip

Use correct tenses in the following ( 4 marks)

We (penetrate) ……………………….the American market some years ago

When his father (retire) ……………………….he (head) …………………… the company

The Director isn’t here yet. I (wait for)……………….. him since 8:00

Change into direct or indirect speech as necessary

“When I’m away, don’t my computer”, the boss told his secretary

The marketing Manager said that he had just returned from a visit in the USA

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